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STELLA FIETSEN B.V. Appoints LEADER 96 Preferred Supplier

The award was presented in person by Daan Van Renselaar, co-founder and CEO of Stella, a Dutch e-bike retailer. The management of LEADER 96 proudly received the prize during Stella’s visit last month.

“We are proud to receive this recognition, it is well-deserved”, Dimitar Zlatanov, CEO of LEADER 96 commented. “Exchanging knowledge, experience and best practices will undoubtedly push both companies forward. The award is in line with our corporate vision –  to consistently produce and deliver high quality innovative products, strictly complying with the European standards, and to become a preferred partner to our customers.”

LEADER 96 and Stella started their cooperation in 2018. Since then, they have excelled in developing a strong partnership based on shared knowledge and experiences, as well as mutual trust.

In 2020, the Covid 19 pandemic has posed a challenge to the world economy and the bike industry, in particular. The partnership in daily business and close working relations helped both companies manage the threats and thrive even in this tough season.

Stella was founded in 2010 by Daan van Renselaar and Wilco van de Kamp. The Company’s exclusive focus on e-bikes and unique omni-channel business model have made Stella E-bike a market leader in the Netherlands since 2018, and a serious market contestant in Germany and Belgium.

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