Founded in 1996, LEADER 96 Ltd has 25 years’ experience in the production and distribution of bicycles. As a company striving for quality and constantly seeking development, LEADER is continuously investing in its production and warehouse facilities.

In June 2017, the company opened its second factory, increasing the total manufacture and warehouse space up to more than 40,000 sq. m. The new factory is designed for production of middle and high-end regular bikes, and e-bikes, and it has its own bicycle testing laboratory.

At present, there are around 350 employees working at LEADER. In order to constantly develop and increase the skills of its workers and engineers, the company has opened a training center – “ LEADER School”.

In 2020, LEADER has reorganized its production and warehouse facilities in order to optimize its processes and to improve the efficiency. Currently, the company has 9 production lines, all of them equipped and meant to produce e-bikes. After the reorganization, LEADER’s capacity has reached 230 000 e-bikes per year. To guarantee maximum client satisfaction, every bicycle is produced in line with the European Quality Standards (ISO 9001:2015 and BSCI).


Our mission is to accelerate people’s choice to use sustainable e-mobility solutions, by partnering with customers to develop, manufacture and deliver innovative products with superior customer service.


Our vision is to become leading European e-mobility partner, continuously evolving and innovating on best-in-class consumer solutions.

Our Values are:
  • Innovation – At LEADER, we strongly believe in Innovation in terms of creation, development and implementation of new products, processes or services, with the objective to bridge customer ideas into final products, improving our overall efficiency and creating the competitive advantage for our company.
  • Ambition – Ambition for us means we never stop when the job is done, but we carry on. It is not about reaching the goals and reflecting what we have achieved but it is about looking forward and further growing our skills, our know-how and our expertise in bike industry. Today we are a better partner than we were yesterday, and every tomorrow we want to grow from who we are today.
  • Education – In the process of constant change and business enviroment where we work with multiple and diverse customers, the education process of our employess is an instrumentral tool to meet our customer’s expectations and to master the assembly processes.
  • Rapid adaptation – We are aware of what is happening around our product and the business environment. We are eager to quickly take up new challenges no matter if they come from customers or we detect them on the market. Any new developments that attract our attention and seem to unlock a new potential, we are eager to address and implement them quickly.
  • Customer dedication – For us, to be dedicated means to give the best we can to bring customer’s needs and desires into reality – from product idea to end manufacturing. All happening under one roof and with one objective in mind – to support and motivate our clients to go above and beyond by letting them know that we are going above and beyond for them.
Dimitar Zlatanov Crop High Res

Dimitar Zlatanov


Emiliyan Andreev


Dimitar Tomov


Anna 1

Anna Todorova

Sales Director


Mihail Angelov

Purchasing Manager

Lacho 1

Lachezar Berbatov

RnD Manager


Boyan Ivanov

Quality Manager


Boris Malinov

Production Manager