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About us

WELCOME TO FACTORY

Engineering and technology

Painting shop

Wheel assembly

E-bike Production

Quality control laboratory

History

  • 1996 LEADER 96 started trading
  • 2001 First own production unit was opened in Plovdiv, Bulgaria.
  • 2008 Investment in a new production facility in Rogosh, Bulgaria.
  • 2011 The first Bulgarian company with e-bike production.
  • 2012 Acquisition of TRETWERK GmbH in Germany.
  • 2015 ORYX brand for mountain bikes was established.
  • 2016 Investment fund KJK Capital acquired 60% stake.
  • 2017 New factory with latest machine equipment and technologies.
  • 2019 Acquisition of the German brand Panther.
  • 2020 Investments in new automatic production lines, powder painting shop, 4250 m2 warehouse.
  • 2022 53% of LEADER 96 is acquired by global asset management company , The Rohatin Group (TRG).
  • 2023 New 47 000 sqm production and warehouse facility with a one-of-a-kind lean production model in Kuklen Industrial and Commercial Zone.

OUR BRANDS

Modern affordable e-bikes, designed in line with the latest trends in the industry, with indisputable quality.

Mid and high-end MTB models, developed together with passionate cyclists with great attention to detail.

Mid and high-end city, trekking, junior and e-bikes. German brand with over 100 years of history.

Meet our team

Dimitar Zlatanov

CEO

PHILIP DONCHEV

COO

margarita nikolova-dimitrova

CFO

Anna Todorova

Sales Director

BORIS MALINOV

Production

Lachezar Berbatov

R & D

angel lichev

planning

Temenuzhka Buceva

PROCUREMENT

MIHAIL ANGELOV

PURCHASING

ANTON NASHEV

QUALITY

Stefka Hristoskova

HR

Be Part of Our Team

Our team regularly expands, and we are looking forward to seeing new people and help them become part of the whole.
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