HISTORY

Founded in 1996, Leader 96 Ltd has more than 20 years’ experience in the production and distribution of bicycles. As a company, striving for quality and constantly seeking development, Leader is continuously investing in its production and warehouse facilities.

In June 2017, the Company opened its second factory, increasing the total production and warehouse space to more than 40,000 sq. m. The new factory is designed for producing middle and high-end regular bikes and e-bikes and it has its own laboratory for testing bicycles.

Currently Leader has around 550 employees. In order to constantly develop and increase the skills of its workers and engineers, the Company has opened a Training center – “Leader School”.

With the opening of the second production facility, Leader’s capacity has increased to 400,000 bicycles per year.

MISSION

The Company’s production includes middle and high-end class bicycles with a focus on e-bikes. To guarantee the quality of the products, we have control at every stage of production – from wheel building, through components painting, to the final assembly of the bicycle at the conveyer line.
The Company’s in-house R&D, design and procurement departments provide significant flexibility to our customers.
For Season 2020 Leader’s target is to produce 250 000 bicycles – 100 000 e- bikes and 150 000 regular -middle and high end level, which would rank us among the largest bicycle manufacturers in Europe. To guarantee maximum client satisfaction, every bicycle is produced in line with the European quality standards (ISO 9001:2015 and BSCI).

VISION AND VALUES
Our vision is to constantly produce and deliver high quality innovative products in line with the European standards, and to be a preferred partner to our customers.
Our Values are:
– Innovation
– Growth
– Ambition
– Education
– Credibility
– Dedication
– Honesty
– Professionalism
– Team work
– Efficiency
MANAGEMENT TEAM
Dimitar Zlatanov Crop High Res

Dimitar Zlatanov

CEO
Emiliyan-Andreev-CFO

Emiliyan Andreev

CFO
Dimitar-Tomov-COO

Dimitar Tomov

COO

Yordanka-Georgieva-Sales-Director

Yordanka Georgieva

Sales Director

Mihail-Angelov-Purchasing-Manager

Mihail Angelov

Purchasing Manager

Kolyo-Kolev-Product-development-manager

Kolyo Kolev

Product development Manager

Alexandar-Alexandrov-Production-Director

Alexandar Alexandrov

Production Director

Ventsislav-Machokov-Production-Manager

Ventsislav Machokov

Production Manager

Boris-Malinov-Production-Manager

Boris Malinov

Production Manager

Ивелина Палийска

Ivelina Paliyska

Quality Manager

SOME OF OUR PARTNERS
Careers