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About us

WELCOME TO FACTORY

Engineering and technology

Painting shop

Wheel assembly

E-bike Production

Quality control laboratory

Mission

To provide sustainable and quality e-mobility solutions, by closely partnering with customers.

VISION

To become leading European OEM
e-mobility partner, continuously evolving and innovating on best-in-class consumer solutions.

VALUES

  • Innovation
  • Ambition
  • Attention to detail
  • Constant learning
  • Rapid adaptation
  • Customer dedication

History

  • 1996 LEADER started as a bicycle trading company.
  • 2001 First own production unit was opened in Plovdiv, Bulgaria.
  • 2008 Investment in a new production facility in Rogosh, Bulgaria.
  • 2011 LEADER – the first Bulgarian company with e-bike production.
  • 2012 Acquisition of TRETWERK GmbH in Germany.
  • 2015 ORYX brand for mountain bikes was established.
  • 2016 Investment fund KJK Capital acquired 60% stake in LEADER.
  • 2017 New factory with latest machine equipment and technologies.
  • 2019 LEADER acquired the German brand Panther.
  • 2020 Investments in new automatic production lines, powder painting shop, 4250 m2 warehouse.
  • 2021 newly rebranded LEADER – top OEM partner in Europe for e-bike production.

OUR BRANDS

Modern affordable e-bikes, designed in line with the latest trends in the industry, with indisputable quality.

Mid and high-end MTB models, developed together with passionate cyclists with great attention to detail.

Mid and high-end city, trekking, junior and e-bikes. German brand with over 100 years of history.

Meet our team

Dimitar Zlatanov

CEO

Emilian Andreev

CFO

Nadezda Katsarova

HR

Anna Todorova

Sales Director

Mihail Angelov

Purchasing

Boris Malinov

Production

Radoslav Nikolov

Quality

Lachezar Berbatov

R & D

Be Part of Our Team

Our team regularly expands, and we are looking forward to seeing new people and help them become part of the whole.
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