WELCOME TO FACTORY
Engineering and technology
Painting shop
Wheel assembly
E-bike Production
Quality control laboratory
History
- 1996 LEADER 96 started trading
- 2001 First own production unit was opened in Plovdiv, Bulgaria.
- 2008 Investment in a new production facility in Rogosh, Bulgaria.
- 2011 The first Bulgarian company with e-bike production.
- 2012 Acquisition of TRETWERK GmbH in Germany.
- 2015 ORYX brand for mountain bikes was established.
- 2016 Investment fund KJK Capital acquired 60% stake.
- 2017 New factory with latest machine equipment and technologies.
- 2019 Acquisition of the German brand Panther.
- 2020 Investments in new automatic production lines, powder painting shop, 4250 m2 warehouse.
- 2022 53% of LEADER 96 is acquired by global asset management company , The Rohatin Group (TRG).
- 2023 New 47 000 sqm production and warehouse facility with a one-of-a-kind lean production model in Kuklen Industrial and Commercial Zone.
OUR BRANDS
Modern affordable e-bikes, designed in line with the latest trends in the industry, with indisputable quality.
Mid and high-end MTB models, developed together with passionate cyclists with great attention to detail.
Mid and high-end city, trekking, junior and e-bikes. German brand with over 100 years of history.
Meet our team
Peter Spencer
CEO
PHILIP DONCHEV
COO
margarita nikolova-dimitrova
CFO
Anna Todorova
Sales Director
BORIS MALINOV
Production
Lachezar Berbatov
R & D
angel lichev
planning
Temenuzhka Buceva
PROCUREMENT
MIHAIL ANGELOV
PURCHASING
ANTON NASHEV
QUALITY
Stefka Hristoskova
HR
