WELCOME TO FACTORY
Engineering and technology
Painting shop
Wheel assembly
E-bike Production
Quality control laboratory
Mission
To provide sustainable and quality
e-mobility solutions, by closely partnering with customers.
VISION
To become leading European
e-mobility partner, continuously evolving and innovating on best-in-class consumer solutions.
VALUES
- Innovation
- Ambition
- Attention to detail
- Constant learning
- Rapid adaptation
- Customer dedication
History
- 1996 LEADER started as a bicycle trading company
- 2001 First own production unit was opened in Plovdiv, Bulgaria
- 2008 Investment in a new production facility in Rogosh, Bulgaria
- 2011 LEADER – the first Bulgarian company with e-bike production
- 2012 Acquisition of TRETWERK GmbH in Germany
- 2015 ORYX brand for mountain bikes was established
- 2016 Investment fund KJK Capital acquired 60% stake in LEADER
- 2017 New factory with latest machine equipment and technologies
- 2019 LEADER acquired the German brand Panther
- 2020 Investments in new automatic production lines, powder painting shop, 4250 m2 warehouse.

OUR BRANDS

Modern affordable e-bikes, designed in line with the latest trends in the industry, with indisputable quality.
Mid and high-end MTB models, developed together with passionate cyclists with great attention to detail.


Mid and high-end city, trekking, junior and e-bikes. German brand with over 100 years of history.
Meet our team

Dimitar Zlatanov
CEO

Emilian Andreev
CFO

Dimitar Tomov
COO

Anna Todorova
Sales Director

Mihail Angelov
Purchasing

Boris Malinov
Production

Radoslav Nikolov
Quality

Lachezar Berbatov
R & D

Julien Richeux
OPERATIONS

Nadejda Katsarova
HR