WELCOME TO FACTORY
Engineering and technology
Painting shop
Wheel assembly
E-bike Production
Quality control laboratory
Mission
To provide sustainable and quality e-mobility solutions, by closely partnering with customers.
VISION
To become leading European OEM
e-mobility partner, continuously evolving and innovating on best-in-class consumer solutions.
VALUES
- Innovation
- Ambition
- Attention to detail
- Constant learning
- Rapid adaptation
- Customer dedication
History
- 1996 LEADER started as a bicycle trading company.
- 2001 First own production unit was opened in Plovdiv, Bulgaria.
- 2008 Investment in a new production facility in Rogosh, Bulgaria.
- 2011 LEADER – the first Bulgarian company with e-bike production.
- 2012 Acquisition of TRETWERK GmbH in Germany.
- 2015 ORYX brand for mountain bikes was established.
- 2016 Investment fund KJK Capital acquired 60% stake in LEADER.
- 2017 New factory with latest machine equipment and technologies.
- 2019 LEADER acquired the German brand Panther.
- 2020 Investments in new automatic production lines, powder painting shop, 4250 m2 warehouse.
- 2021 newly rebranded LEADER – top OEM partner in Europe for e-bike production.
- 2022 53% of LEADER 96 is acquired by global asset management company , The Rohatin Group (TRG)
OUR BRANDS
Modern affordable e-bikes, designed in line with the latest trends in the industry, with indisputable quality.
Mid and high-end MTB models, developed together with passionate cyclists with great attention to detail.
Mid and high-end city, trekking, junior and e-bikes. German brand with over 100 years of history.
Meet our team
Dimitar Zlatanov
CEO
Emilian Andreev
CFO
Nadezda Katsarova
HR DIRECTOR
Anna Todorova
Sales Director
Mihail Angelov
Purchasing
Boris Malinov
Production
Radoslav Nikolov
Quality
Lachezar Berbatov
R & D
